FANTA CYCLING

As part of an international design competition, I developed a complete rebranding for Fantacycling, a fantasy cycling platform that blends real-world pro cycling with virtual team management.

The rebranding focused on crafting a modern, minimalist visual identity that reflects the dynamism and passion of cycling culture.

The new logo design draws inspiration from the silhouette of a cyclist in motion, aiming for strong recognition and visual simplicity.

The typography and color palette were carefully selected to balance energy and professionalism, while the blue highlight on “Fanta” preserves brand recognition.