SOCIAL MEDIA VISEU DÃO LAFÕES

Social media campaigns for the Municipality of Viseu Dão Lafões, focusing on seasonal moments such as Christmas and Easter.

The goal was to create engaging and visually consistent content that could promote the region’s identity, traditions, and local experiences.

Across both campaigns, the challenge was to balance institutional communication with a more contemporary and approachable tone, resulting in a cohesive system designed to work seamlessly across digital platforms.