MEMÓRIAS DE NOS - BRIEF CCP

If it matters to me, it might matter to NOS too.
For an open brief by the CCP, Catarina Rebola (copywriter) and I took on the challenge of creating a Christmas campaign for NOS that would speak both to Christmas lovers and to those who prefer to keep some distance the “Grinches.”

Amid these differences, we found something in common: we often only truly value presence when we feel absence. And, at its core, that’s universal.

At a time when we record everything on video, we chose to focus on what’s essential, the voice, by creating Memórias de NOS (NOS Memories): a platform integrated into the NOS website, open to anyone, regardless of their mobile provider.
A space where you can save special voices, link them to a number, and call whenever you want to listen again:
– your grandmother’s laughter,
– your father’s accent,
– your mother’s sense of urgency,
– or even your sibling’s excitement.
So, this Christmas, we leave you with an important reminder: what feels ordinary today might be exactly what you’ll wish to hear again someday.


Save the present. Call it forever.