SIMAS

This is a conceptual redesign project of the visual identity for SIMAS. Developed entirely independently and with no official affiliation to the organization, this work was created as a creative and exploratory exercise, aiming to modernize and strengthen the visual presence of a public brand connected to one of our most essential resources: water.

The proposal introduces a more contemporary approach, featuring fluid forms, a nature-inspired color palette, and a visual language that feels more approachable, clear, and accessible to the public. This is a personal project created for portfolio purposes, intended to showcase how design can help bridge the gap between public services and people through a more human and relevant brand identity.