KOI

Koi is a matcha brand inspired by ritual, calm, and intentional living. The identity was designed to translate the quiet, meditative nature of the matcha experience into a refined and contemporary visual language.

From the logo to the overall system, every element reflects balance and simplicity. The organic, fluid typography evokes the movement of whisking matcha, while the deep green palette and subtle gradients draw from natural textures and the richness of the tea itself. Gold accents introduce a sense of care and elevation, reinforcing the idea of matcha as a mindful, almost ceremonial moment.

The visual language extends across packaging and digital touchpoints, combining minimal layouts with tactile, sensorial cues.
Soft contrasts, clean compositions, and carefully framed imagery create a cohesive identity that feels both modern and timeless.