THE NEXT TRIP

This project focused on developing a visual identity for The Next Trip, a brand that curates small, intimate travel experiences across Portugal.

The concept is rooted in the idea of slow, meaningful exploration. I worked with a warm, nature-inspired color palette and clean typography to create a sense of calm, clarity, and trust, while allowing photography to play a central role in storytelling.

A key element of the identity is the custom compass symbol integrated into the logo, representing guidance, discovery, and the idea that every journey is unique. This subtle graphic detail reinforces the brand’s purpose without overpowering the overall simplicity of the system.

Designed to be flexible across digital and physical applications, the final identity feels modern, approachable, and closely connected to the spirit of travel and exploration.